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The second version of TikTok Lite(written as ‘Lite’ with an uppercase ‘L’) was launched on November 1, 2018, and has gathered around 7.1 million total downloads, according to the Sensor Tower data. This version has gathered around 5 million installs since it’s August debut and is available in the Play Store with a lowercase ‘l’ in ‘Lite,’ which tells you the difference between this and the other app. The first was initially launched on August 6, 2018, in Thailand but is now available in other Asian markets including Indonesia, Vietnam, Malaysia, and Phillippines. TikTok’s Lite version consists of two separate apps. The company has been planning for global expansion by targeting emerging markets like India and Indonesia, where it’s quietly-launched ‘TikTok Lite’ app has been picking up popularity in the latter half of 2018. As a result, Facebook and Snapchat have desperately been trying to copy its features for their audience. where the app has been seen topping the App Store charts. TikTok, a media app for creating and sharing short videos, has gained a lot of popularity across International markets, including the U.S.
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